Hello. I’m Jennifer Lotharius, a designer and front-end web developer. I am passionate about design and constantly learning UX design and teaching myself new tech and processes to help us stay current in the industry.
I value communication, holistic design, and teamwork. I'm passionate about crafting beautiful and well thought out design solutions. I also enjoy helping out my team and always ready to learn something new.
Working for small businesses and start-ups has injected me with an entrepreneurial spirit. I have always kept an eye on the bigger picture. I believe open communication, from top to bottom, is the most important thing for any company to become successful. I love talking to the CEO, the developers, the clients, everyone. I truly believe the people I work with are family, and that we must communicate in order for us to be on the same page, working towards the same goal.
I like to think of the design process in a holistic manner. By accounting for the users, client and stakeholders, we are better able to produce an accurate design solution, and not just based on how pretty it looks.
I love structure and working with an orderly processes, but I'm also not one to shy away from helping build one from scratch. The lessons learned can be quite informative and helpful for not only my immediate team but the entire company.
I personally enjoy training others on my team. Everyone has to start from somewhere, and I am happy if I can help pass on lessons and mis-steps I've learned in the process. This not only helps out the trainee, but can open up my own POV, and it's better for the team as a whole.
My former dream team. We worked hard and we played hard.
I graduated with a Bachelor's in Digital Media Design and I have 4+ years of experience working with small businesses, start-ups, and agencies. I have worked with some fantastic, and wildly talented people whom I can't thank nearly enough for my personal development and their camaraderie.
View my sIn page for Recommendations.
I understand meshing well with a team is just as important as the skills I bring, so here are a few things I'm passionate about: learning UX Design, languages, building my personal app, video games, and writing & drawing comics...
But enough about me.
I'd really love to hear what
you are passionate about!
Client wanted to create a new ecommerce site to sell her brand new, high-end fashion line. She wanted the site to express the key values of her products: expensive, classy, and modern. The client also had 2 videos she wanted to use for a way to help introduce her collection.
We decided on going with a modern and clean look to help showcase her products. The client needed to have two separate areas for her new clothing lines, so the home page was designed to direct new users to either landing page for the New York and St. Barth's collections. The internal pages were designed very minimally to for ease of use, with a sidebar navigation to help direct users to browse her other clothing options. The client was happy with the Comps of each page template that we presented to her.
Brainstorming, Research, Client Presentations, Information Architecture, Site mapping, Wireframes, Style Tile (assisted), Comps
This client had been around for 20 years teaching etiquette, career and image prep, and modeling classes in Texas. She needed to update her site with a modern look, and she wanted to increase her online sign ups for her classes. The client catered her classes to career oriented adults, models, and youth etiquette classes, each of whom had different needs. She wanted the look to be high end, professional, and approachable.
I presented 2 different style tiles that would appeal to the client as well as show a clean layout for her classes. After client approval, I created Comps for each of the page templates. Since each of these users had different needs, the site was divided up with a landing page to each topic. The client was very pleased with the Comps and how each page was broken out for ease of use.
Brainstorming, Discovery Meetings, Client Presentations, Information Architecture, Site mapping, Wireframes, Style Tile, Comps
Express Systems is in the process of creating a new ATM (or BTM) product that handles crypto currency. The client needed a new name and a logo to go with the ecommerce site. These machines were to be sold B2B for tech-savvy entrepreneurs with business locations that catered to low-income neighborhoods with a higher immigrant population. The client's key values are: trustworthy, reliable, secure, and opportunity. He requested the overall look to be clean, cool, and modern.
Keeping the main users and the client's requests in mind, my team brainstormed several sessions and presented him with 3 of our best name ideas. After the name, Covault, was approved by the client, I made several mock ups of the logo. With the help of my creative team, I narrowed it down to 3 options to present to the client. Each logo has it's own take on the key values. Overall, the client was very happy with name and the final logo that was selected.
Brainstorming, Client Presentations, Research, Logo Ideation, Design
Multiversitycomics.com is a fairly well known blogging and review site for comic books in need a new website redesign. Their old site was built in Wordpress, but it had a stodgy and ineffective layout. Much of the content was hard for their users to find and they wanted to bring to attention several new categories within the homepage. The client also requested a stronger hero section to direct readers to their top 5 featured posts.
For this project there was quite a bit of early research to determine the categories and how to layout the content for the user, as well as heavy research into the development of the site to fit the client's needs. Client was presented with a brand new look utilizing colors and circle design elements that matched the look and feel they had established with their new logo. The featured hero section contains the top 5 posts and was created with the option to curate it. This site was built by creating a custom Wordpress theme.
Devin Kendall assisted me on the design and development of this project.
Brainstorming, Research, Information Architecture, Site mapping, Style Tile, Front-End Development, Client Presentations